Dimepiece LA Debuts Their Digital Detox Themed SS17 Collection “Get Lost With Me in Joshua Tree”
May 2017 – Los Angeles, CA – In 2007 when Dimepiece first began, social network options were limited to Myspace and AOL Instant Messenger, mobile online access was a luxury, and phones were used strictly for calls and texts. Now, 10 years later, social media options are endless, phones are literally tiny computers with unlimited access to data, and we are constantly exposed to a never-ending stream of notifications and content. Sometimes this constant flow of information and accessibility can be overwhelming, and in order to maintain sanity and regain focus, we must momentarily disconnect from all things digital.
“Get Lost With Me in Joshua Tree”, the highly anticipated summer 2017 collection from LA women’s streetwear brand Dimepiece LA, explores the concept of ‘digital detox’ and the need to break free from the constraints of connectivity by unplugging. More specifically and in typical Dimepiece fashion, the collection promotes unplugging ourselves as women from the self-made competition we create with ‘all the other pretty girls’ on social media; and in turn focuses on increasing a modern spiritual bond with other like-minded women. The summer edition boasts a strong representation of the balance between today’s high-tech society and the intuition of your third eye; a reminder to forget your passwords and logins, and remember you.
Inspired by off the grid weekend getaways to Joshua Tree, the collection pays homage to the tranquil desert town and former hippy hotspot. Summer essentials like bodysuits, caps, and visors, come in desert shades of burgundy, tan, and orange, and are adorned with logos and phrases (or affirmations in this case) like “Trust Your Third Eye”, “Goddess Level”, “Forget the Past, Fuck With the Future” written in psychedelic typeface. Details such as beadwork, cut-out collars, mixtures of digital and puff print with embroidery can be found throughout the collection, and the brand has introduced new items in this extensive range, including oversized ‘drug rug’ hoodies, fanny packs, and bag tags for belt loops and purses and luggage.
Marking a solid decade of design and creation, the “Get Lost With Me in Joshua Tree” collection in a benchmark for Dimepiece LA, truly reflecting their growth as a brand and cementing their place as mainstays in the ever evolving women’s streetwear industry.
The “Get Lost With Me in Joshua Tree” collection debuts in summer 2017 and will be available exclusively at DimepiceLA.com.
ABOUT DIMEPIECE LA
Dimepiece LA is an international style source and lifestyle brand that unequivocally encourages charismatic street style and unapologetic boldness in women’s apparel. Founded in 2007 in the heart of Downtown Los Angeles Fashion District, co-creators Ashley Jones and Laura Fama’s charismatic vision quickly transformed into the goto brand for girl power and urban silhouettes among international trendsetters.
Dimepiece pays homage to the city it was born in; personifying street wear’s objectified attitude, and its legacy of resistance, as well as providing an influential voice for women’s evolving role in society. Since its inception, Dimepiece Los Angeles has become a goto brand for celebrity tastemakers and influencers, being worn by the likes of Rihanna, Kylie Jenner, Selena Gomez, Nicki Minaj and Cara Delevingne.
(Edited by Dimepiece LA founders Ashley Jones and Laura Fama)